A colleague of mine, whose insight I respect, told me the other day that he thought I was spamming my followers. At the very least, he said, I was treating them without dignity and as if they were idiots.
Here’s the backstory:
When I publish blogs postings, such as this one, I like to release them to the social channels I am participating. Namely, Twitter and Linkedin. Of course there’s also the RSS feed. Feeds are automatically created when an article or posting is published. That’s one of the many nice things about blogging on WordPress.
In theory, that means there’s five different ways someone could come across my ramblings. Seems like a good strategy, right? After all, I’ve done a lot of research on blogging and social media over the last several years, and just about every opinion (I’ve seen) adheres to the idea that it’s just plain smart to promote yourself in any way possible. And, because I’m in the business, as one might say, I know by staying on top of my audience that there’s little duplication of followers across the different social networks.
However, as my colleague pointed out, what if someone is following my blog though the RSS feed…and they follow me on Twitter? What if they’re also following on Google+?
If that’s the case, they would get my new posting notice three times, and as he asserts, they’re getting spammed. Not only that, he says they’re being treated disrespectfully, as if I think they’re so stupid they won’t realize I’m feeding them the same stuff over different mediums.
I’m not entirely sure how I feel about that.
A counter argument I posed with him went like this:
What if on my drive home I hear a BMW ad on the radio? Then, as I’m watching TV that evening I see a BMW ad with a similar message. Later, I’m on my iPad reading news on a site like CNN and encounter another BMW ad. Is BMW spamming me? Or, is that just the nature of modern day marketing?
Wouldn’t the process I go through to promote this blog be the same? Wouldn’t my followers simply ignore something they’ve seen already?
What do you think?
Should a blogger limit or restrict the avenues they use to distribute their blog so they don’t overfeed or spam their audience?