Search Engine Optimization (SEO) is an ever-changing psuedo-science based on confusing algorithms that are routinely updated by the omnipotent Google. Trying to stay on top of what’s new and how it effects our daily lives is a full-time job.
Thankfully, these 15 experts have made it their lifelong passion…and they regularly share what they’ve learned with the rest of us mere mortals.
- Matt Cutts – usually the first one to announce Google search engine updates, algorithm changes and things of the kind.
- Barry Schwartz – founder of Search Engine Roundtable, an influential SEO blog that’s frequently updated. His posts are brief and to-the-case so you won’t need too much time.
- Bill Slawski – one of the most influential SEOs in the industry who specializes in Google patents.
- Danny Sullivan – a major personality in SEO news industry, he’s been sharing his wisdom since 1995.
- Aleyda Solis – specializing in international SEO, she shares her experience very eagerly
- Dan Petrovic – writes brief but very practice-oriented posts and analyzes SERPs fluctuations with help of Algoroo, free service developed by his company Dejan SEO.
- Jon Cooper – extremely good at creative link-building with online courses for those who are not so confident in this sphere.
- Mark Traphagen – never misses an SEO conference and shares the knowledge he gets there with the world.
- Julie Joyce – one of the first female specialists in SEO, working in the industry since 2002, she has a solid technical background.
- Darren Rowse – a blogger by trade, but his SEO advice is really helpful and inspirational.
- Brian Clark – was the guru for content marketing, even before it got its name.
- Kristi Hines – freelancer for influential magazines such as Social Media Examiner, Search Engine Watch, Search Engine Journal, Unbounce and KISSmetrics.
- Mike Blumenthal – runs an advanced blog devoted to Google Places and Local Search, he clearly understands the minor differences.
- Tadeusz Szewczyk – an SEO who believes in direct traffic, traffic from Social Media and other referral traffic. He banned Google to see how well his blog could perform without the all-powerful, and he’s never regretted it.
- Robert Scoble – the best resource for recent news, changes, sensations, and development in tech world.