“During the course of my career, I’ve worked in nearly every capacity of marketing and creative.
“I’ve written code, designed print ads and collateral, engaged social followings and won awards for user interface design. But more than anything, I thrive on implementing and overseeing digital strategies. I love the challenges of reaching new prospects and engaging them in a timely and genuine manner through social interactions, content marketing and compelling retention campaigns.” — Tony Kelsey
3 Focus Areas for Growth Marketing: Attraction, Advocate & Attribution
Learn how to take advantage of Attraction and Advocacy Marketing to grab and retain customers, and Attribution so you know where to scale your efforts for optimal ROI.
8 Tips to Grow Your Twitter Following
Use these 8 tips to grow and engage a targeted audience on Twitter to bring more awareness to your brand or service.
Rebranding Made Easy!
Of course the title of this post is ridiculous. Rebranding is never easy. It involves a great deal of planning and strategy, a whole lot of hard work and some fantastic collaboration on a million different levels.. But, having gone through a major brand refresh and several small rebrandings, I have come up with these tips for, at the very least, making it just a little easier. Define Objectives The first step is defining drivers…
Digital Marketing Strategy – The Basic Planning
As most businesses have found out over the last few years, marketing online requires a whole lot more than just having a website, optimizing it some for the search engines and maybe buying some adwords. Doing just those things will leave you way behind the pack and struggling for traffic and return visits.These days a digital strategy can be really complicated and can include a number of components, such as: Designing your overall brand experiences…
It’s Always About the User Experience
I recently wrote about an almost perfect example of interface design, the London Underground map. It was Harry Beck, an electrician with London Transport, who came up with the design based on an electronic circuit diagram. Part of the genius of Beck’s design is that he removed everything that was superfluous and even altered the true topography of the rail lines to make the information more visually digestible. The most important principle of design that…
Developing a Brand Story
It’s a crazy, cluttered world out there, especially when it comes to marketing and advertising. There’s more brand pollution now than ever before. With the average consumer being hit by a constant barrage of branding, advertising, messaging and hype, how does a company stand a chance at standing out and connecting with potential consumers? Theoretically, it’s easy. Just be compelling. When a company becomes something other than ordinary it suddenly stands out as meaningfully differentiated from others in the same market…
You Scratch My Back Social Strategy
I recently came across an article on Social Strategy by Mikołaj Jan Piskorski that appeared in the Harvard Business Review late last year, and felt his analysis was extremely insightful. Successful social strategy, Piskorski surmised, is primarily about helping your audience build relationships, something he calls the You Scratch My Back strategy. Piskorski studied more than 60 companies across industries ranging from manufacturing to consumer packaged goods to financial services and determined companies that performed poorly in social…
The London Underground: An Example of Perfect User Interface Design
Interface design is the art of making the user’s interaction as simple and efficient as possible with regard to accomplishing specific tasks or goals. As designers we facilitate user experience. Good design means we do so without compromising the usability of the application or information and that we include natural intuition into the design process. The more intuitive the user interface, the easier the application is to use or the information to understand. Steve Jobs,…
SEO Strategy Development – Determining the Target Audience
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the higher a webpage is ranked on the search engine results page (SERP), and more frequently a site appears, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image, local, video, academic,…
Developing a Brand Strategy
Over the past week I have been thinking about brand strategy. After all, it is the first step in creating or evolving a larger marketing plan. I always start at the same point when presenting a brand strategy to an internal or external team, which is emphasizing that a brand is not just a logo or a color scheme. I make sure they understand a brand is much more. It is every experience a customer…
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